Adamo Slim Dell More than MacBook Air?

When Apple released the MacBook Air, someone released a YouTube video that mocked Dell laptop that was "old"? Could Dell will soon release a product that will be a leader in the race to make the lightest and thinnest laptop? NYTimes says that while exploring a variety of Dell's trademark they found some mysterious names like "Adamo" and "Adamo by Dell."

Why use a new brand as "Adamo by Dell" and does not integrate all its product lines into one brand alone? Apparently the product (or product lines) recently prepared by the Dell is far different from other Dell products (such as the Nokia to the high-class product line Vertu).

Adamo even has a special site that says that http://adamobydell.com/ Adamo will come soon. Adamo searching in search engines also do not provide meaningful results.

However Uptownlife.net said that "rumor Dell will introduce a computer named Adamo who will compete with MacBook Air."

When asked whether Dell is preparing a similar product with the MacBook Air, Michael Tatelman, VP of marketing Dell also seemed surprised, saying only that Dell "was needed to get some products that the public associates the symbolic Dell brand with other things." Apparently they intend to change the public perception to see Dell as a modern company.

Dell spokesperson Bob Kaufman said Dell would not comment on speculation. Remains to be seen whether Dell and its partners in Asia can produce something that rivals aestetika MacBook Air from Apple. To be sure, Dell can beat Apple in terms of price. Kay Rogey who served as president of analyst firm Endpoint Technologies said that "one thing that they can differentiate from Apple is cheap. They could easily trim $ 400 from the sale price of MacBook Air."